Literature review buying behaviour

Literature review buying behaviour

The buying behaviour theory in the barcode printing industry is investigated in detail by conducting questionnaire and performing analysis. The questionnaire is prepared by categorically classifying the factors into four parts. The first part covers the profiles of respondents whereas the second part related to industrial buying behaviour Review of literature: Rashant Singh (), in his study on Consumer's Buying Behaviour Towards Online Shopping, The main aim of study was to examine and analyze the consumer's buying behavior pattern towards online shopping in lucknow. The research is based on Sep 30,  · In this research paper, a literature review in the field of consumer decision-making process was presented, and the papers were discussed for a deeper understanding of state of the art. For a long time, it was a “black box” for marketer what happening in a stage between information search and postpurchase behaviour in buying process

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Consumer buyer behaviour is considered to be an inseparable part of marketing and Kotler and Keller state that consumer buying behaviour is the study literature review buying behaviour the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants.

Consumer buying behaviour has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers. Solomon et al. Moreover, the following popular definitions have been proposed for the term of consumer buyer behaviour:. Although the definitions given above are various, they all lead to common view that consumer buying behaviour is a process of selecting, purchasing and disposing of goods and services according to the needs and wants of the consumers.

However, there is a general consensus among the researchers and academics that this process is subject to continual change over time as the purchase characteristics of the customers change due to their physical and psychological needs. In the mean time, Kotler and Keller highlight the importance of understanding consumer buying behaviour and the ways how the customers choose their products and services can be extremely important for manufacturers as well as service providers as this provides them with competitive advantage over its competitors in several aspects.

For example, literature review buying behaviour, they may use the knowledge obtained through studying the consumer buying behaviour to set their strategies literature review buying behaviour offering the right products and services to the right audience of customers reflecting their needs and wants effectively.

Another valuable argument is provided by Egen on the importance of understanding the consumer behaviour. The author further argues that the quality of goods and products are literature review buying behaviour good in countries where buying behaviour of consumers is well understood, literature review buying behaviour. This in turn increased the competitiveness of the products and services in international market increasing the export potential of the country.

However, when they are engaging in such types of activities, they need to consider other external literature review buying behaviour such as the overall economic conditions of the country, politics, technology and ethnic culture all of which are beyond the control of both the company and consumer Lancaster et al To sum up all the arguments stated above, it is clear that better understanding the consumer buying behaviour through studying and identifying their needs leads to huge long term benefits to the businesses.

However, as stated by Kotler et al it is essential to mention that despite the great efforts to learn and understand the buying behaviour of consumers, it is very difficult to identify the exact reasons why a consumer purchases and prefers one product or service over another one.

This is because consumers sometimes make purchasing decisions based on their emotional beliefs which they even themselves are not well aware of. Kotler, P, literature review buying behaviour. and Keller, K. Schiffman, L. and Kanuk L. Category: Consumer Behaviour. Tags: DefinitionsRetail. Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy.

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The buying behaviour theory in the barcode printing industry is investigated in detail by conducting questionnaire and performing analysis. The questionnaire is prepared by categorically classifying the factors into four parts. The first part covers the profiles of respondents whereas the second part related to industrial buying behaviour The study of consumer behaviour helps to understand how the buying decision is made and how they look for a product. Moreover, the understanding consumer behaviour also helps marketers to know the what, where, when, how and why of the consumption of product consumption (Kumar, ) Mar 01,  · The majority of articles we considered were published in the period from onwards ().In their review, which covered a year period up to , Rothaermel et al. (), noted that the literature on university entrepreneurship neglected the analysis of individual researchers’ involvement in the blogger.com, the number of articles addressing particularly academic engagement has